The placement of artwork plays such an important role. If selected and displayed properly, the artwork can be used to not only meet the aesthetic requirements of design and beauty, but it can also support business objectives as well, which now provides us with justification for artwork as a valid business expenditure in the workplace. Art as an expenditure that is multi-tasking and powerful, that affects us and those around us in many ways -

• placing artwork throughout the workplace demonstrates the business interest in employee morale and being conscious of the culture and office environment that it provides. The business benefit is excellent public and industry recognition with the ability to attract quality job candidates


• using strong imagery and sophisticated artwork that compliments the interior or exterior design helps to project a solid statement of corporate image, philosophy or market position so that the business is able to foster trust, a true sense of partnership, and growth;


• creating a socially responsible building or facility that attracts and welcomes visitors with appealing art builds awareness and appreciation for not only the facility but for all associated businesses from developer to property manager to tenant.